Generative AI, exemplified by ChatGPT, is reworking the retail business by enhancing buyer experiences and streamlining processes. However, businesses should address challenges such as knowledge privateness, algorithm bias, job displacement, and buyer belief. Embracing Generative AI and prioritizing ethical practices, knowledge safety, and innovation will shape the future of retail. China’s TikTok agreed on Monday to revive its e-commerce arm, TikTok Shop, by investing $840 million to buy most of Indonesia’s tech conglomerate GoTo’s e-commerce unit, Tokopedia. The buy seems to allow TikTok to restart its online buying business in Southeast Asia’s largest financial system. It offers a variety of merchandise, including clothes, electronics, and home goods.
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