Gold is a crucial offering for many jewelry retailers – however how do you make sure you maximise your sales opportunities? Hill notes that digital communication is another space of alternative for jewellery retailers that should continue to embrace now that bricks-and-mortar stores are reopening. Recent financial reviews from Michael Hill International and Pandora Jewelry indicated online gross sales had dramatically elevated in the first quarter of 2020. In the three weeks to 14 May, MHI digital sales outperformed its earlier record week, which fell in the 2019 Christmas trading period. The assertion is supported by Australia Post information, which reveals online retailing has elevated by 80 per cent during the pandemic, with more than 200,000 customers purchasing online for the first time in April.

But some business observers warn that those supplies can appear extra virtuous than they could actually be. Pandora, the world’s largest jewellery company by models …