Since they can’t go out and exhibit their new duds, many shoppers are avoiding fashion-related purchases altogether. The COVID-19 shutdown did major damage to the fashion business, causing what some have known as an existential disaster. “No-one desires to buy clothes to sit down at home in,” said Simon Wolfson, CEO of Next. “Let’s say you sell your hero product for $100 and your contribution margin is $50, and let’s say you were buying early customers at $30 on Facebook, that’s great, double down. But once your CAC has grown to $60, it’ll be too late to course-correct.

The scheme MUD has provide you with is to basically hire your denims, long term. You pay for them in monthly instalments, making them more affordable too, after which put on them for a year. Your used denims are then recycled to make more denims, keeping the materials out of landfill. The …