However, the existence of many different seals, or seals unfamiliar to consumers, could foil this effort to a sure extent. Printing out, provision of a code for, or e-mailing of such items as admission tickets and scrip (e.g., gift certificates and coupons). Online retailers has place a lot emphasis on customer belief side, trust is another way driving buyer’s behaviour in digital environment, which can depend on buyer’s perspective and expectation. Indeed, the company’s products design or ideas can not met buyer’s expectations.

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